The Cannes Lions 2022 are the first in-person « International Festival of Creativity » since 2019. Created in 1954 and moved to the French Riviera in 1984, this year the legendary festival has received 25,464 entries, from 87 countries, all competing to become « the global benchmark for excellence in creativity and effectiveness » for the year ahead.
After a 2020 edition without awarded Prizes, the Cannes Lions 2021, a 100% online edition, had received 29,074 registrations. In this article you will find all of the Cannes Lions 2022’s Grand Prix, across the festival’s 31 disciplines, as well as key insights and trends from this edition.
« THIS IS ALWAYS A PIVOTAL MOMENT FOR US BECAUSE THE WORK ENTERED PROVIDES A COMPELLING INSIGHT INTO THE GLOBAL CREATIVE MARKETING LANDSCAPE. OUR JURIES SET THE GLOBAL BENCHMARK THAT WILL PROPEL US INTO THE YEAR AHEAD. »
– Simon Cook, CEO of the Cannes Lions.
All the Grand Prix from the Cannes Lions 2022
They are all in one table; you can watch their case studies below.
CLASSIC
Film Grand Prix: Apple – « Escape From The Office » (by Apple Sunnyvale; Smuggler, Los Angeles).
https://www.youtube.com/watch?v=GC5Gmkn92Bg
Film Grand Prix: Channel 4 – « Super Human » (by 4 Creative, London).
Outdoor Grand Prix: adidas – « Liquid Billboard » (by Havas Middle East, Dubai).
Print & Publishing Grand Prix: AnNahar Newspaper – « The Elections Edition » (by Impact BBDO, Dubai).
Radio & Audio Grand Prix: Vice World news – « The Unfiltered History Tour » (by Dentsu Webchutney, Mumbai, Bengalru, Gurgaon).
CRAFT
Design Grand Prix: Penguin Random House – The Portuguese (Re)Constitution (by FCB, Lisbon).
Digital Craft Grand Prix: UNESCO and Blue Shield Denmark – « Backup Ukraine » (by Virtue Worldwide and Polycam).
Film Craft Grand Prix: Penny – « The Wish » (by Serviceplan Munich and Iconoclast Germany).
Industry Craft Grand Prix: Sheba – « Hope Reef » (by AMV BBDO, London).
ENGAGEMENT
Creative B2B Grand Prix: Sherwin-Williams and Coil Coatings – « Speaking in Color » (by Wunderman Thompson, Minneapolis).
Creative Data Grand Prix: WeCapital – « Data Tienda » (by DDB, Mexico).
Direct Grand Prix: Coinbase – « Less Talk, More Bitcoin » (by Accenture Song, New York).
Media Grand Prix: Sheba – « Hope Reef » (by AMV BBDO, London).
PR (Public Relations) Grand Prix: Decathlon – « The Breakaway: The First eCycling Team For Prisoners » (by BBDO, Brussels ; Molenbeek-Saint-Jean, Brussels).
Social & Influencer Grand Prix: Vice World news – « The Unfiltered History Tour » (by Dentsu Webchutney, Mumbai, Bengalru, Gurgaon).
ENTERTAINMENT
Entertainment Grand Prix: The Swedish Food Federation – « Eat a Swede » (by McCANN Stockholm).
Entertainment For Music Grand Prix: Residente feat. Ibeyi – « This is Not America » (by Sony Music Entertainment US Latin LLC Miami and Doomsday Entertainment Los Angeles).
Entertainment For Sport Grand Prix: Nike – « NikeSync Menstrual Cycle Sync » (by R/GA, London).
EXPERIENCE
Brand Experience Grand Prix: Vice World news – « The Unfiltered History Tour » (by Dentsu Webchutney, Mumbai, Bengalru, Gurgaon).
Creative Business Transformation: Dole Sunshine Company + Ananas Anam – « Piñatex » (by L&C, New York).
Creative Commerce Grand Prix: Wingstop – « Thighstop » (by Leo Burnett, Chicago).
Innovation Grand Prix: Suncorp Group – « One House To Save Many » (by Leo Burnett, Sydney).
Mobile Grand Prix: Google – Real Tone (by Google, Mountain View; T Brand Studio, New York ; Wieden+Kennedy, Portland; GUT, Miami)
https://www.youtube.com/watch?v=gGZx0RrL-ow
GOOD
Glass – The Lion For Change: WeCapital – « Data Tienda » (by DDB, Mexico).
Grand Prix For Good: Humane Society International – « Save Ralph » (by Humane Society International; Vespa Pictures, California).
Sustainable Development Goals Grand Prix: Whisper (P&G) – « The Missing Chapter » (by Leo Burnett, Mumbai).
HEALTH
Health & Wellness Grand Prix: Maxx Flash – « The Killer Pack » (by VMLY&R, Mumbai).
Lions Health Grand Prix: Hip Hop Public Health – « Lil Sugar – Mister of Disguise » (by Area 23, New York).
Pharma Grand Prix: Dell & Intel – « I Will Always Be Me, The Book That Banks Your Voice » (by VMLY&R, New York).
STRATEGY
Creative Effectiveness Grand Prix: Michelob Ultra – « Contract For Change » (by FCB Chicago and FCB New York).
Creative Strategy Grand Prix: Decathlon – « The Breakaway: The First eCycling Team For Prisoners » (by BBDO, Brussels; Molenbeek-Saint-Jean, Brussels).
TITANIUM
Titanium Grand Prix: Kiyan Prince Foundation, EA Sports, QPR, Match Attax – « Long Live The Prince » (by Engine, London).
The Cannes Lions 2022’s Special Awards
- Creative Agency of the Year: 1. Dentsu Creative, Bangalore; 2. We Believers, Brooklyn ; 3. Publicis Italy, Milan.
- Creative Company/Holding of the Year: 1. WPP; 2. Omnicom ; 3. Interpublic.
- Global Network of the Year: 1. Ogilvy; 2. FCB ; 3. DDB Worldwide.
- Independent Agency of the Year: 1. We Believers, Brooklyn; 2. Serviceplan, Munich ; 3. 4creative, London.
- Independent Network of the Year: 1. Serviceplan Group; 2. GUT ; 3. Rethink.
- Creative Brand of the Year: 1. Burger King; 2. Vice ; 3. Apple.
- Creative Marketer of the Year: AB-InBev (Budweiser, Corona, Goose IPA, Jupiler, Leffe, Michelob Ultra, Stella Artois…).
- Healthcare Agency of the Year: Area 23.
- Media Network of the Year: 1. OMD Worldwide; 2. Mediacom ; 3. Starcom.
- The 2022 Lion oof St. mark: Colleen DeCourcy, former Global Chief Creative Officer and President at Wieden+Kennedy, now Chief Creative Officer at Snap.
- Entertainment Person of the Year (given in recognition of entertainment’s vital role in the marketing and communications landscape): Ted Sarandos, co-CEO, Netflix.
The Cannes Lions 2022’s Awards Map
Here is the structure of the Cannes Lions 2022’s 8 tracks and 28 categories/disciplines:
3 key learnings from the Cannes Lions 2022
1. Brands are always more valuing creativity as a lever for growth.
The Creative Effectiveness Lions, the only global benchmark of the measurable impact of creativity, continues to see a dramatic increase in entries with 258 entries from 30 countries, an 83% increase year-on-year, demonstrating the value of creativity as a lever for business growth.
2. Creativity in commerce continues to evolve at breakneck speed.
Entries into the Creative Commerce Lions have increased 11% year-on-year with 374 entries from 37 countries. « Commerce is an area that has exploded over the past two years. Creativity now plays a role at every stage of the customer journey offering more opportunities for brands to connect with consumers in ways that we’ve never seen before. We’re looking forward to seeing the work that emerges this year and sets the benchmark in this new and exciting space. » said Philip Thomas, Chairman of the Cannes Lions.
3. Industry engagement with new Creative B2B Lion shows creativity coming from new disciplines and business areas.
In their first year, the new « Creative B2B Lions » category, launched to recognise creative excellence in the B2B sector, have received 415 entries, which breaks down as 269 entries into the Services category and 146 into the Products category. Entries have come from 188 companies including from: Siemens, Meta, Indeed, Intuit Quickbooks, National Australia Bank, Amadeus, LTI, Salesforce… 37 countries have entered including China, Mexico, New Zealand, Sweden and UAE.
